Become a supplier

We help brands grow.

Got a product you think our customers would love? You’ve come to the right place.

You’ll find all the information you need on supplying Ocado on this website, along with a nifty application form.

If you’re successful, one of our Buyers will be in touch to set up a meeting, or you could be invited along to our Ocado Rising Stars event on 29th April.

Read on to find out more about the benefits of supplying Ocado, our process, and, finally, submit your application.

About Ocado

Thanks to our business model, we’re not bound by traditional shelf space requirements – this lets us give independent, up-and-coming suppliers a chance in the spotlight, and a home in our aisles.

So, why should you supply Ocado?

National exposure
Our grocery delivery service reaches over 74% of the UK.

Unbeatable service
More than 97% of our orders arrive accurately and on time.

We scale with you
Because we store all products in warehouses and not shops, we’re able to stock the smallest of ranges, and grow with you.

Our huge range
We stock over 50,000 products, including big-name brands, M&S food, and Ocado Own Label items.

Media and promotion support
Our marketing teams offer bespoke support, and will help you draw up both media and promotion plans that suit your budget.

We’ve got the most sustainable grocery proposition of any British grocer, with close to zero levels of food waste (0.04%).

Digital retail
We’re at the forefront of the online grocery revolution. With over 639,000 active customers, we’re the world’s largest dedicated online supermarket. Supplying Ocado will make your product or range a part of this new wave of retail.

We pride ourselves on being an inclusive retailer, so it’s important to us that every Ocado Retail supplier (established and prospective) feels equally supported and fairly treated by us. And, our buying team is working hard to make sure our range of products reflects our society.

We can support the smallest of the suppliers
Our unique model means we often request new suppliers start with single case deliveries to our Customer Fulfillment Centres (CFCs). We’ll also provide a list of recommended hauliers if you’re unable to organise your own transport. We’re with you, every step of the way.

How to Supply Ocado

Just three simple steps.

We’re always on the lookout for the next big thing in the world of groceries, so we’re not interested in making you jump through endless hoops to get in front of our Buyers. All it takes are these three steps:


The application form
Tell us about the product or range you’d like us to list by completing our online application.


Buyer review
One of our Buyers will review your application and decide whether your product or range is a good fit for Ocado. You can expect to hear back from them within eight weeks.


If successful, one of our Buyers will be in touch to set up a meeting, or you could be invited to one of our Ocado Rising Stars events. If our Buyers decide we’re not a good fit, you’ll be given a reason why.

We’d love to work with you and look forward to seeing your application.

Apply now

Case studies

Don't just take our word for it.

FAQs & glossary

The answers you need, and a glossary that decodes Ocado.