Thanks to our business model, we’re not bound by traditional shelf space requirements – this lets us give independent, up-and-coming suppliers a chance in the spotlight, and a home in our aisles.
So, why should you supply Ocado?
We’re always on the lookout for the next big thing in the world of groceries, so we’re not interested in making you jump through endless hoops to get in front of our buyers. All it takes are these three steps:
Step 1: the application form. Tell us about the product or range you’d like us to list by completing our online application.
Step 2: buyer review. One of our buyers will review your application and decide whether your product or range is a good fit for Ocado. You can expect to hear back from them within eight weeks.
Step 3: result. If successful, one of our Buyers will be in touch to set up a meeting, or you could be invited to one of our ‘Meet the Buyer’ days. If our Buyers decide we’re not a good fit, you’ll be given a reason why.
We’d love to work with you and look forward to seeing your application.Apply now
Being involved in Ocado's Britain's Next Top Supplier Competition has been an amazing experience for us. Initially it gave us the opportunity to present our products to a buyer and get their feedback, as well as gaining an understanding of how Ocado work with suppliers. Being named as winner has meant our products have been listed and we've been able to promote them using the prize marketing budget of £50,000, something we definitely wouldn't have been able to do otherwise.
For us, there’s no better feeling than launching a small supplier with ocado.com and helping them grow. Over the years we’ve supported hundreds of new, up-and-coming brands like Higgidy, Hiver Beer, The Garlic Farm and Sweet Revolution, all through Ocado's Britain’s Next Top Supplier (BNTS) competition.
Speaking about BNTS and its importance to Ocado, Rose Price, Head of Buying at Ocado, says: “We founded Britain’s Next Top Supplier with the aim of discovering the most unique and exciting small food and drink suppliers in the UK. Small businesses are integral to Ocado, making up 70% of our supplier base, and we are dedicated to helping them bring their businesses to the next level by selling on a national scale to over 680,000 active customers.”
Successfully shortlisted entrants are invited to deliver a ‘Dragon’s Den’ style business pitch to our expert judging panel. The winner will be listed on ocado.com for several months, with the option to extend, and will receive a generous media promotion package.
If you’re a new or small producer and your product isn’t stocked at another major supermarket, or on Amazon, then you’re exactly who we want to see.
And don’t worry about size of your range. Being an online supermarket means we don’t have to fill up shelf space with huge quantities of stock – we can work with even the smallest quantities.
“We are looking for suppliers who show innovation and enthusiasm, presenting high-quality, great tasting products with a strong sense of provenance. We want to see small business founders who are as passionate about food and drink as we are, and who bring something new to the table.” – Rose Price, Head of Buying at Ocado.
Just so you’re aware, your product or range will need to have retail-ready packaging with accreditation (SALSA/BRC) to ensure the product has passed safety checks.
We consider entries from January–April each year.
The answers you need, and a
glossary that decodes Ocado.